ONE TEA. ONE TREE.
FOR EACH MATCHA WE SELL, MATCHATERIA IS PLANTING A TREE IN ZAMBIA, AFRICA.
Did you know that it takes approximately 32.17 seconds to prepare the perfect cup of matcha tea? Well, that number is admittedly fictitious as unicorns. Sadly, the following fact is not a joke. Each year, Zambia looses an estimated 250,000 to 300,000 ha of forest due to deforestation in the country. That equals the area of Funen at a rough estimate.
This problem concerns not only local Zambians or Africa. Deforestation, climate change and sustainability are topics that affect each and every one of us on this planet. For that reason, we didn´t hesitate a second to join this WeForest project – a global organization that fights climate change and restores forests with the help of all of us.
At Matchateria, we have a strong value system when it comes to social responsibility. We believe in change and responsibility. This is reflected in our vision which is to inspire people to integrate health- and environmentally conscious decisions into their daily lives. That is why we aim for sustainable products, suppliers and partner organizations.
We have therefore decided to support WeForest tree planting projects in Zambia and plant a tree for each matcha box we sell. With your help, we can make a contribution towards a greener and more sustainable planet. Math has really never been easier than this: ONE TEA. ONE TREE.
ABOUT THE PROJECT
Zambia is one of the poorest countries in the world. Due to immense deforestation, the country looses an estimated 250,000 to 300,00 ha of forest each year. Since 2015, WeForest supports farmers to restore the native Miombo woodlands that are disappearing from the region. By employing assisted natural regeneration of Miombo woodlots (plots of native woodland on farms) and introducing economic activities such as bioenergy and honey production, local communities can restore their forests. The farmer population benefits from diversified jobs, higher incomes and new skills. The project establishes market linkages between small-scale farmers and local private sector companies. In addition, this project looks to aid farmers in obtaining ownership of land in order to secure the sustainability and longetivity of the conservation and livelihood outcomes.
The Luanshya district, Copperbelt province, Zambia.
TREES PLANTED BY WE FOREST